Marketing Workflows & Process Knowledge

Every Marketing Process. In One Place.

Build interactive & repeatable marketing playbooks for customers, team, and agencies to follow.

Free to start  ·  No credit card  ·  Share without login

Ekaav — Agency Briefing Playbook

Modern Marketer's Problem

Too many tools, endless ambitions, 0 clear processes.

High-level strategy & workflows live in emails, docs, and chats.

Marketing needs to scale but every addition adds to process chaos.

Org leaders need constant convincing on how marketing actually delivers.

The usual symptoms

No documented process

"Every time we brief an agency it's done differently. No standard. Every person has their own version."

Marketing Director · B2B SaaS

Starting from scratch

"We ran the same campaign four times this year and started from blank every single time."

Head of Marketing · Agency

Things fall through

"We forgot legal sign-off on the brand film. It just wasn't in the process anywhere."

CMO · Series B startup

Slow onboarding

"Getting a new marketer up to speed takes months. Everything we know is in people's heads."

Marketing Lead · Tech company

Inconsistent quality

"Our vendor briefs depend entirely on who writes them. Some are brilliant. Some are unusable."

Brand Manager · E-commerce

Approval chaos

"Creative feedback happens over email, Slack, and WhatsApp at once. Nobody knows what version is current."

Creative Director · Agency

Knowledge walks out

"Our best campaign manager left and took our entire launch process with her. Nothing was written down."

Growth Lead · Startup

Five versions, no truth

"I found five versions of our agency briefing template. None of them were labelled as the latest."

Marketing Operations · SaaS

The solution

Organise your marketing
with interactive playbooks

Any marketing process, big or small becomes a structured, easy-to-follow playbook with conditional steps.

Conditional sequences

Playbooks that respond to what actually happens

Most processes branch. The agency replies — or doesn't. The film gets approved — or sent back. Each outcome leads somewhere specific. Ekaav playbooks are built around that reality — not a linear checklist that falls apart the moment something doesn't go to plan.

04
Any marketing process

Big or small. Internal or external. Strategic or operational.

Approving a logo change. Briefing a PR agency. Running a product launch. Onboarding a new channel partner. If your team does it more than once, it deserves a playbook.

Full context, every step

The step tells you everything you need to run it.

Attach tools, links, reference docs, channel details, and role assignments directly to each step. The person running the playbook never has to chase context from another tab, another thread, or another person. Everything needed is right there.

02
Interactive & shareable

Not a static doc. A living process.

Share a playbook with your agency, your client, or your team — with one link. They follow the steps, respond to branches, and move the process forward. No login needed. No PDF to print.

Organised your way

Group playbooks by campaign, project, client, or series.

Structure your playbook library to match how your team works — not the other way around. Keep every playbook for a product launch together. Every agency process in one place. Find what you need without hunting through folders or renaming files.

Why not Notion, docs or spreadsheets?

Static docs are good for to-dos. Ekaav is built for marketing workflows.

Docs & checklists

  • Static — can't branch or adapt
  • Nobody keeps them updated
  • Process lives in the doc, not in action
  • No way to know if it was followed

Project management tools

  • Tasks, not process steps
  • No conditional logic
  • Can't share with external stakeholders
  • Built for projects, not marketing processes

Ekaav

  • Conditional steps that branch on outcomes
  • Interactive — people follow it live
  • Shareable with anyone, no login needed
  • Built for how marketing actually works

Perfect for

Marketers who think in strategy, and build with systems.

🎯

Marketing leaders

Document how your team does things. Stop depending on the person who knows.

🏢

Agencies

Build a playbook for every service you deliver. Consistent quality, every client.

🚀

In-house teams

Standardise how you brief, approve, and launch. Onboard new people in days, not months.

✍️

Founders & solopreneurs

Build the process while you're doing it. Scale without losing what made it work.

Pricing

Everything included. No surprises.

Free 14-day trial — no credit card.

Monthly

$29 /mo

Billed monthly. Cancel anytime.

Start free trial
  • Unlimited playbooks
  • Conditional step logic
  • Shareable without login
  • Reusable templates
  • Team collaboration
  • Export as PDF
Best value

Annual

$199 /yr

Billed once a year.

Save $155 vs monthly

Start free trial
  • Everything in Monthly
  • Priority support
  • Early access
25 seats only

Lifetime

$399

Pay once. Use forever.

Only 25 founding seats.

Claim your seat
  • Everything in Annual
  • Lifetime updates
  • Founding member

All plans include a free 14-day trial — no card required.

Questions

Things people ask.

A playbook builder for marketing teams. Turn any marketing process — briefing an agency, approving a brand film, running a campaign, selecting a vendor — into a structured, interactive playbook with conditional steps.

Notion docs and checklists are static. Ekaav playbooks are conditional — each step can branch based on what actually happens. If the agency replies, go here. If they don't, go there. Real processes branch. Your playbooks should too.

Anything your marketing team does more than once. Agency briefings, creative approvals, vendor selection, campaign launches, client onboarding, content sign-off, audience touchpoint sequences. Big or small, internal or external.

Yes. Every playbook has a shareable link. Agencies, clients, vendors, and stakeholders can access and follow the playbook — no account needed to view or interact.

Yes. Save any playbook as a template. The next time you run the same process, duplicate it, update any specifics, and go. The structure and conditional logic carries over.

Project management tools handle tasks and timelines. They have no concept of conditional logic — what happens if something is declined, or a reply never comes. Ekaav is built specifically for marketing processes, not project management.

Build it once.
Run it right every time.

Your team's best processes — documented, interactive, and repeatable.

Free to start  ·  No credit card  ·  Share without login